The contradictions of this century can be very confusing: rapidly changing world events effect the way we live.

The spirit of fashion for Fall-Winter 2011 will demonstrate this evolution in two characteristics:

1. A demand for quality, authenticity, protection and alternative energies. 

2. A need for personalisation and individual freedom, which will bounce off restraints and radiate optimism. It will create daring, surprising styles, that will guide our tastes and desires,  innovation and creativity,  and will emphasize our EMOTIONS and SENSATIONS.

 Colors:

The muted shadow of green and gray shifting over time: smoky colors, nostalgic, soft, pastel, melancholic tones.

Style & Spirit:

A casual, relaxed, but elegant style, that plays on authenticity and simplicity. An urban-romantic style, that promotes contemporary theme of nostalgia.

 Materials & Textures:

 Blended materials

Veined, transparent grain splits

Mineral, mottled, schistic textures

Flannel, boiled wool, felted look

Tweedy, flecked, thrown silk look

Matt sanded, scraped surfaces

Organic motifs, imprints, fossils

Uneven coatings

Puffy, voluptuous furs

What trend to expect for Fall 2011? It is a fact that that we are slowly emerging from the global financial crisis, therefore it is likely to see a rise up of fashion’s new standard.

 Women’s Fall 2011 clothing trend is  a mix of ladylike look of 60’s,  sophisticated silhouette of 70’s, and blend  of military style.

Yes, military style is still hot for Fall 2011 but not in the same way as for Spring 2010. It drops pomp and ceremony of military inspired clothing, instead it follows 20th Century military uniforms. The key elements are great coat / military jacket in shearling fabric, army green is the main color, followed by navy, aviator boots / military fashion boots and a coat’s collar.

Wide selection of stylish playboy jeans and trendy playboy shirts presents your own unique personality and character, and in the future, will continue this purpose, in addition to European style is still dominated, but also integration of Eastern culture the essence of fashion design combined with new ideas, and create charming the hearts of the Chinese urban men and women clothing. PLAYBOY is not meant to play and idleness. PLAYBOY is a culture, a spirit, as the leisure and working people as a whole can be called PLAYBOY.

Some History:

1953 - The first issue of Playboy is created by 27-year-old Hugh Hefner on his kitchen table. The issue features Marilyn Monroe as the “Sweetheart of the Month.”

1955 - Playboy begins marketing cuff links that feature the Rabbit Head logo. Men throughout the U.S. wear them to associate themselves with the Playboy lifestyle. Playboy fashion is born.

1960 - Playboy enthusiasts are offered the key to the good life when Hef opens the first Playboy Club in Chicago. The Bunny Costume instantly becomes the symbol of understated sexiness and sophistication.

1966 - The Playboy Foundation is established. To date, the foundation has raised over $15 million US for various causes.

1971 - Hef purchases the Playboy Mansion, moving his empire to Los Angeles, California. The Mansion quickly becomes the epicenter of Hollywood’s social scene and home to Hef’s legendary invite-only parties.

1988 - Christie Hefner is elected Chairman and CEO of Playboy Enterprises, Inc. Forbes magazine named her one of the 100 Most Powerful Women in the World in 2005 and 2006.

1999 - Playboy Fashion makes its global debut spreading its fun-loving style across the world!

2005 - Playboy Icon, a high-end line of eveningwear for men and women is launched. The product is available at Playboy boutiques globally.

2006 - The Bunny is Back! Playboy opens the world famous Playboy Club at The Palms Resort and Casino in Las Vegas Nevada and Hef visits a Playboy Boutique for the first time!

2007 - Playboy opens its first flagship location in Europe on London’s Oxford Street.

Playboy continues to mix its good-life attitude and rich heritage to create stylish fashion for fun-loving adults.

All information is public.